The first quarter of 2012 is in the books and various developments in the field of technology had been recorded, publicized, and criticized. First of all, Sony made the giant leap of releasing the PS Vita internationally – the handheld device wasn’t exactly greeted with warmth and enthusiasm in Japan, but it’s making waves in the United States and other countries that embrace technology quite intuitively.

Thing is, the PS Vita has become more than an on-the-go gaming device. Users can download social applications like Facebook, Twitter, Foursquare, and Flickr to connect with people on an international scope. And since the growth of social media has lay down the road for effective business engagement, digital media is capitalizing on these achievements to give businesses flexibility and power.

Big brands know how to use smart devices, but could this assertion be the same for enterprises failing at all levels of digital interaction?

In its December 2011 research entitled Top Digital Trends for 2012, eMarketer reveals the force behind digital media’s explosion. Undeniably, younger generations prefer to access boatloads of information on platforms integrated with applications or programs that appeal as pleasurable and dandy. Social games, video & audio streaming and downloadable content are pulling these audiences away from one-sided, conventional media that lacks features for immediate response.

And if your business is not tapping into these interactive findings, then you should take consideration of these factors why digital media is the Herculean form of public and private engrossment.

1. Smart devices have unlimited access to applications that matter the most – eMarketer points out that smart phones are quickly outselling feature phones, and this fact is almost ever present in public destinations. Seeing everybody tapping into the screen is testament that people are no longer acquainted in the backhanded approach of accessing information on paper. Unsurprisingly, Huffington Post lists newspapers as one of the products that the Facebook Generation isn’t willing to throw their money into. A failing business that keeps on inventing on passé media will surely meets its demise at the hands of advanced consumerism.

2. The cloud is all the rage these days – Remote access to content is a favorable progression for employees. Through their smart phones, laptops, or tablets, they can transform the cramped subways into their own personal office thanks to the cloud. eMarketer states that cloud computing keeps businesses connected at all times, and that is essentially advantageous.

3. Social media keeps the digital cycle strong and healthy – Social media has become more important than breakfast. It’s a crazy endemic wherein people immediately log-on to their Facebook and Twitter accounts to say Good Morning and while they’re at it, photographs of their morning meals become trending topics on Twitter. Interestingly, digital media has fathered numerous approaches to keep social signals intact and digestible. If your business is regurgitating the fact that digital media and social media are two knockout punches that can take competitiveness into a different atmosphere, then expect performance shortage in all aspects touched by those two power sources.